Jagger, Google Analytics, and the Future of Search & SEO

Jagger, Google Analytics, and the Future of Search & SEO

Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.

Jagger

First, let's discuss Jagger... Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes these changes periodically, and they're universally feared because they can impact dramatically on a website's ranking.) The latest update is called Jagger, and it has search engine optimizers (SEOs) all around the world in a state of panic.

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