Men Are From Google, Women Are From Yahoo

Men Are From Google, Women Are From Yahoo

On the Internet, as in life, men and women have different motivations for doing what they do. According to a recent report from Pew Internet and American Life, women view the Internet as a place to extend, support, and nurture relationships and communities. Men tend to see it as an office, a library, or a playground--screw the community, this is about function not family.

The report found that women are more enthusiastic communicators, using email in a more robust way. Not only sending and receiving more email than men, women are more likely to write to family and friends about a variety of topics, sharing news, joys and worries, planning events, and forwarding jokes and stories.

While both sexes equally appreciate the efficiency and convenience of email, women are more likely than men to value the medium for its positive effects on improving relationships, expanding networks, and encouraging teamwork at the office.

Women also value email for a kind of positive, water-cooler effect, which lightens the atmosphere of office life," reads the 54-page report.

The report found that women are more likely to use the Internet for emailing, getting maps and directions (after all, we men always know where we're going), looking for health and medical information, seeking support for health and personal problems, and getting religious information.

Men tend to be more intense Internet users than women, being more likely to go online daily (61% of men and 57% of women) and more likely to go online several times a day (44% of men and 39% of women).

Men also tend to go online in greater numbers than women but for a much broader variety of reasons. Men are more likely to use the Internet to check the weather, get news, find do-it-yourself information, acquire sports scores and information, look for political information, do job-related research, download software, listen to music, rate a product/person/service through an online reputation system, download music, use a webcam, and take a class.

Note there was nothing about "nurturing relationships."

Here are some stats for the number crunchers:

• 67% of the adult American population goes online, including 68% of men and 66% of women
• 86% of women ages 18-29 are online, compared with 80% of men that age.
• 34% of men 65 and older use the Internet, compared with 21% of women that age.
• 62% of unmarried men compared with 56% of unmarried women go online
• 75% of married women and 72% of married men go online
• 61% of childless men compared with 57% of childless women go online
• 81% of men with children and 80% of women with children go online.
• 52% of men and 48% of women have high-speed connections at home
• 94% of online women and 88% of online men use email

Amazon Offers Alexa Search Index to Everyone

Amazon Offers Alexa Search Index to Everyone

In a move sure to shake up the world of search, Amazon-owned search company Alexa is offering its vast index of about 5 billion documents to anyone who wants it, and anyone can use Alexa's servers and processing power to mine that index writes John Battelle, citing a couple of possibilities among many: creating a vertical search engine, or building entirely new kinds of search engines altogether - and they can run any such new service on the Amazon Web Services platform.

"Alexa Web Search Platform Beta (websearch.alexa.com) [is] effectively opening up the Alexa Web Crawl and ushering in a new era where anybody can create new search services without having to invest millions of dollars in crawl, storage, processing, search and server technology," writes the official Alexa blog.

Bill Gates presents India four-point mantra

Bill Gates presents India four-point mantra

Holding that "a lot of amazing and fantastic things" had happened in India in the last three years, Microsoft boss Bill Gates today presented a four-point mantra to enable the country consolidate its place in the global arena.

"India has a huge role to play on the world stage. For this, you need to focus on four key areas: literacy, productivity, digital inclusion and innovation," he told a packed audience comprising corporate honchos, industrialists, bureaucrats, service officers and a cross section of society while speaking here on the topic, "Realising India's Potential".

"The human resources here are really fantastic. Given the opportunity at a young age to pursue their curiosity, to reach out, to start businesses, the possibilities are limitless," Gates observed.
"But, for that to happen, traditional ideas of literacy are no longer enough. With the computer more than just a tool for IT applications but for an entire range of activities, you have to train your human resources in this direction.


"Yesterday, I was with my wife in a slum. I looked around and asked why there were no computers. After all, there was electricity so why can't you teach those children simple computer skills and let them progress up the ladder?" Gates asked.

Since India was the "leader" in the IT-enabled services sector, Gates said the productivity curve "will just get better and better and better".

"Here's your chance to create unique intellectual property, like has been done in the pharma sector, in other areas too," he added.

Explaining his theory of digital inclusion, Gates said by this he meant the "pervasive availability" of computers as "navigators of knowledge".

"Linked to this is the need to ensure the availability of operating systems and voice operated software in as many Indian languages as possible to ensure maximum penetration," he contended.

By innovation, Gates said, he meant the ability to operate in different environments.

"In the beginning, it was your engineers who went to the US to enable the IT industry develop. Now the flow is in the reverse direction with these engineers translating the benefits of their knowledge back home.

"It came as a surprise to me when I learnt that a number of Indian entrepreneurs had started ventures in China to take advantage of emerging markets. Now that's what I call innovation."

Search Engine Secrets - Get Top Listings On Google & Yahoo

Search Engine Secrets - Get Top Listings On Google & Yahoo!

Let me show you How to Get Top Listings for every page of your site and Rank #1 for all of your Keywords in the Search Engines - Guaranteed.

Did you believe this? If your like me you've probably seen a million pages and emails like this that claim they can work miracles for you in all the search engines. They claim everything from having inside information or special relationships with Google and all the search engines.
The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee that you'll ever be listed. So beware of big claims and unethical SEO firms as there are many out there.

So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT - yes that's right... content is still king... the more you try to fool search engines the more damage you'll do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. So don't fall prey to the hype and false claims.

Read More >>>>

Jagger, Google Analytics, and the Future of Search & SEO

Jagger, Google Analytics, and the Future of Search & SEO

Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.

Jagger

First, let's discuss Jagger... Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes these changes periodically, and they're universally feared because they can impact dramatically on a website's ranking.) The latest update is called Jagger, and it has search engine optimizers (SEOs) all around the world in a state of panic.

Read More >>>>>>

Selecting a Quality Domain Name

Selecting a Quality Domain Name

When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration.

Select a Domain Name that Reflects Your Web Site

Above all else, your domain name should reflect what your web site is all about. For example, if your web site is about grooming a dog, you certainly wouldn't want to select a domain name like 'mybusinessname.com,' since this would have nothing to do with your web site's focus. You would want to select a domain name that tells the world what your web site is all about -- something like 'doggrooming.com.'

Select a Domain Name that Contains Your Web Site's Keywords

Another consideration of great importance are your keywords. Try to select a domain name that contains your most relevant keyword phrase because some Search Engines place relevancy on them. A keyword phrase is two or more words that best describe your web page. If your web page is focusing on grooming a dog, your best keyword phrase will be "dog grooming."

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WHEN YOUR CAR DRIVES YOU

WHEN YOUR CAR DRIVES YOU

It could find the best route, park like a dream and even wake you up if you doze off at the wheel...

IMAGINE your SUV flashing its lights at the red luxury sedan driven by the neighbourhood PYT and the sedan glares back; imagine two cars arguing with each other for a parking slot on Brigade Road; imagine your car emailing the traffic authorities on erring BMTC monsters; or your car taking the shortest route from Lavelle Road to St Marks's Road.

If you're the kind to get irritated with backseat drivers, take a deep breath. The day's not far when your car could one day tell you when you're about to screw up.

Read More >>>>>

SEO - Natural Linking Strategies

SEO - Natural Linking Strategies

Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffïc magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. To document all of these things would require a significant number of pages and research that goes beyond the scope of this article.

However, there are a number of things that can be documented that will work for most, if not all search engines. And let's face it; there are really only 3 that make a difference between a successful and an unsuccessful SEO strategy. They are the big three: Google, Yahoo and MSN. These three search engines in any given month are responsible for over 90% of all internet searches.

Read More >>>>>

'Driverless cars' may become reality

'Driverless cars' may become reality


Las Vegas/Wolfsburg, Oct 27: Auto researchers are working on the next generation of driving assistance systems that will in theory make it possible to navigate a car to its destination without a driver at the wheel.

What is already technically feasible was revealed recently in the 220-km Grand Challenger desert race for autonomous cars in the US Mojave Desert. A computer-controlled Volkswagen Touareg won the race after six hours and 54 minutes.

The computer-controlled car, dubbed "Stanley", found its way without a problem through tunnels, dry riverbeds and a rugged mountain pass.

Read More >>>>>>>>>

Your brain knows more than you think - India, UK, USA

Your brain knows more than you think - India, UK, USA

New York, Oct 25 : Clouds darkened the horizon, yet you went out without an umbrella because you forgot it -- but your brain had not and many of its neurons kept associating clouds with umbrellas even while you left home without one.

Neurobiologists at California's Salk Institute for Biological Studies have carried out experiments that prove for the first time that the brain remembers, even if we don't and the umbrella stays behind. They report their findings in the Oct 20 issue of Neuron. "For the first time, we can look at the brain activity of a rhesus monkey and infer what the animal knows," lead investigator Thomas D. Albright, director of the Vision Center Laboratory, was quoted as saying in a Salk Institute release. First author Adam Messinger compares it to subliminal knowledge: It is there, even if it doesn't enter our consciousness. "You know you've met the wife of your colleague but you can't recall her face," he said, giving an example.

Read More >>>>>>>>>>

NEW RULES - For today’s woman

NEW RULES

For today’s woman, etiquette’s not just about proper speech and table manners

IS it time for all well-mannered modern women to throw Emily Post out of the window? Or, at least, relegate her definitive book on etiquette to the archives? Because today, what constitutes good manners is very different from what once was. While Post’s 1922 tome speaks of debutants, chaperones and dances; today’s woman needs to know how to behave at the office party and not to yell on her cell phone.

This has prompted the Good Housekeeping Institute to publish a ‘noughtiquette’ guide on modern manners for women. Don’t get drunk at parties, never show a thong above your waistband or yell loudly in public, they advise. Peeking at your partner’s cell phone messages or stripping in gym changing rooms is also bad manners today, says the book.

So just how necessary is etiquette today? “It’s essential,” says etiquette consultant Saloni Duggal, “Old is gold when it comes to good manners.” An ex-student recently told her that the finer points of table etiquette came to her rescue during a breakfast job interview. “She felt so much more confident knowing which cutlery and glassware to use.” Another student who had to meet Bill Clinton during a US project was first given an official intensive oneweek etiquette course. “She said she was told how to introduce herself, how to shake hands, how to enter and leave the room. You are expected to know all this. It prevents chaos and adds confidence.”

Other essentials: how to be a good host, how to balance work stress with your personal life. With the increase in broken marriages, intricacies of dealing with exes and their respective families is another must. Yet, much needs to be added. “Business etiquette has changed with women entering the corporate world,” she points out, “Public speaking is more casual, colour psychology and body language is studied to make good impressions.”

Etiquette is not given adequate importance in India, adds Saloni, though educational institutions are now adding soft skills to their curriculum. “Learning how to handle yourself is as important as anything else. Perhaps what needs to be added is cultural sensitivity,” Saloni feels. “With the constant inflow of people, awareness of one another’s cultures is important.”

So true, agrees jewellery expert and modern woman Deepti Sudhindra. “What’s outlandish is defined differently by different people.” A woman dancing alone is no longer regarded as shocking, but gross misbehaviour still raises eyebrows everywhere. “Women today are ready to take chances, and so they are willing to cross boundaries. Yet, it’s important to define those boundaries. Or else we’d all be streaking on the road! On one hand, you need to shake up the system, on the other, keep within boundaries to avoid shocking for the sake of doing so.”

So etiquette is not about at which point a woman should cross her legs, she adds. “It’s more about knowing where your limits should start and end,” says Deepti.

Six Ways to Thwart a Backstabber at Work

Today’s team-oriented work environments encourage employees to be open, work collaboratively and share ideas and insights. But while these conditions can be positive for productivity, they can also make you vulnerable to the office backstabber. You know, that devious co-worker who acts all friendly and supportive to gain information – even your trust – then jabs a knife between your shoulder blades when you're not looking.

Marcy, a marketing manager at a Fortune 100 company, fell victim to a backstabber early in her career. Marcy routinely ate lunch with Michael, a co-worker, and the two used to bounce ideas off of one another. Then one day in a staff meeting, Marcy’s boss presented a concept for the new brand campaign that was identical to one Marcy had shared with Michael – and credited Michael with creating it!

After the meeting, Marcy went to her boss’ office to tell her the idea was actually hers. However, she left feeling as though her boss doubted her story and possibly even considered her petty for complaining.

Then there’s Jack, whose manager would praise him to his face, all the while telling his own boss that Jack was incompetent. His motive: to look like a hero for all he accomplished despite the “dead weight” employee he had inherited.

And let’s not forget Irene, whose boss used to support Irene’s ideas in private, but then rip them to shreds and slime all over Irene in public if something went wrong and the ideas didn't work out.

None of this surprises Dr. Gary Namie, author of "The Bully at Work: What You Can Do to Stop the Hurt and Reclaim Your Dignity on the Job." Namie says backstabbing generally stems from jealousy, ambition and/or greed and that it is especially prevalent in environments that combine scarce resources, weak people and little or no accountability.

Namie also points out that supervisors backstab even more frequently than colleagues: “They kiss up the ladder and attack down below.”

What can you do to avoid turning your back into a knife rack?

1. Think Before You Speak. Be careful not to say anything to anyone in the office that you wouldn't want repeated. Instead, find a mentor outside the company to reduce the likelihood that your secrets will be used against you.

2. Know How to Spot a Backstabber. Is there a mismatch between a colleague’s words and actions? Do you continue to “misread” a co-worker’s intentions? Does a colleague’s smile or praise seem false or a bit forced? Finally, does the individual have a history of backstabbing? People who have backstabbed before are likely to do so again, so learn from their past victims’ experience.

3. Ally Yourself With Others; Distance Yourself From the Backstabber. Stay as far away as you can from backstabbers while still maintaining your professionalism. But do form alliances with trustworthy colleagues for support, protection and to stay tuned into the grapevine.

4. Get Clarification. If the backstabber is your boss, Namie suggests you ask for and record in writing the specific procedures your boss wants you to follow, the result he or she is after and the performance standards by which you will be evaluated. Supervisors can get away with backstabbing when there is ambiguity. Clarity usually puts an end to the confusion – and the backstabbing.

5. Handle Confrontations Publicly. Namie advises politely calling the backstabber on his actions in public. For example: “Your being critical of this idea surprises me, as you gave me your full support and endorsed it when we met in my office last week.”

Namie says that backstabbers are obsessed with appearances and want to appear cool and collected. As long as you remain emotionally in control when you confront them in public, you will embarrass them enough that they will leave you alone.

6. Take the High Road. Don't get into a mudslinging match. It will only make you look worse. Acting with integrity and dignity usually pays off in the shortrun and always pays off in the longrun.


Source : MSN

What’s your Web IQ?

YOU could be a math whiz or be brilliant at phonetics. But if you haven’t mastered the art of ‘click, copy, paste’, you may as well give up. Internationally, students are now being judged on their ability to utilise the Internet to its fullest while doing projects. It’s called Web IQ, and looks at how well a student can choose and utilise the right facts from the sea of information on the Web.

In fact, administrators abroad say Web IQ is as important as mathematics and English skills, and reflects critical thinking ability. They’re even creating a test to evaluate Net intelligence, measuring if students can locate and verify reliable online information.

In Bangalore, most students are encouraged to use the Web for their projects. But not all do the job right. Anjali Sharma, fashion and design department head at a city college says the Net is a fantastic source of information. “But what to choose is an art students haven’t mastered yet. Students go to a search engine, type in the key words and take data from the first two sites that pop up,” she says. A recent project on an international designer’s profile, left Sharma surprised. “Many students hadn’t bothered to change the tense; URLs weren’t deleted. The biggest giveaway is language; when I see flowery language, I know it’s not their own!” Biotech student Kunal Shah only uses the Net for projects. “I use the Web for research and I’ve learnt a lot from it.” Yet, others in his college, still aren’t able to choose the right stuff. “Most search engines give you tons of info. I did a project on musician Kurt Cobain recently and took info off the Net, modified it and published it in my college journal,” says Kunal. He adds that some students, who did a project on the cloning of Dolly, found a famous thesis posted online and submitted it under their name. “It’s a talent to be able to do it right.” If you don’t, you get graded B, says BA student Aradhana Jaisingh. “We had to do a 1,000-word project and students who didn’t pick out relevant information got a B.” She feels being able to find the right info online comes with time. “In our college, you get a zero for direct lifting. You have to cut, paste and edit.” If a student can’t do it, it’s the duty of the professor to tell him how, says media studies lecturer John J Kennedy. “I do it and I recommend other professors do it too.” Kennedy says those who download and submit are taking the easy way out. His suggestion? “Use the Net, but also go through books. In some libraries, you aren’t allowed to photocopy information, so you’re forced to write it down. That’s the way to learn.”

What will Google do with $4 Billion?

Google. Currently trading at close to $300 per share.

The company has an $83 billion market cap making it one of the most valuable companies in North America, almost double the value of Yahoo! And almost 4 times the value of General Motors.

With this kind of valuation, what could Google have up its sleeve? After all they are reported to have over $2 billion in cash reserves alone. You’d think with that kind of cash on hand they could do almost whatever they wanted. So why add an additional $4 billion to that pot?

What could Google be after thats worth more than $6 billion? Well, I have some ideas.

Read More >>>>>>>>

All work and know play!

Jack is never a dull boy when it comes to goofing off on the job. A survey reveals that the average employee wastes atleast two hours of productive time at the workplace.

A survey reveals that the average worker admits to frittering away 2 hours a day, not counting lunch and other scheduled breaks: that’s twice the amount of time employers expect employees to waste during office hours. According to the survey, this extra unproductive time amounts to $759 billion (Rs 356730 crore approx) annually in salaries for which companies get no apparent benefit.

What makes employees squeeze out personal time from office hours? ‘‘It’s unrealistic to expect workers to be on the job for more than 8-12 hours non-stop since they have family problems and personal matters to attend to,’’ says Vivek Chandra Gupta, CEO, Balaji Consultants. Adds career counsellor and stress-management expert Priya Warrick: ‘‘Non-productive hours are not necessarily a waste of time as they de-stress and take you away from the pressure of work for some time.’’

Some workers link time-wasting to compensation. ‘‘Why should I work for longer hours if I’m not given a commensurate package? I shorten my working hours by using creative ways,’’ says Sudhir Gupta, an HDFC exec. Warrick describes this line of thinking as ‘quid pro quo’.‘‘An employee’s ability to increase his/her pay is limited, but the ability to decrease the number of hours he/she actually works isn’t as limited.’’

Besides, technology facilitates ‘creative wastage’ of time. ‘‘Working on a computer helps the employee conduct his own business — chatting, paying bills online, messaging, playing games
— unobtrusively,’’ points out Jyotsana, HR manager with an IT company. According to Bill Coleman, spokesperson for the survey: ‘‘Workers goof off partly because they put in more hours on the job. What’s more, personal and professional time is blending.’’

Top time-wasting activities

Surfing the Net (personal use): 44.7% Socialising with co-workers: 23.4% Conducting personal business: 6.8% Spacing out: 3.9% Running errands off-premises: 3.1% Making personal phone calls: 2.3% Applying for other jobs: 1.3% Planning personal events: 1.0% Arriving late/leaving early: 1.0% Others: 12.5%

Top time-wasting excuses

Don’t have enough work to do: 33.2% Underpaid for amount of work: 23.4% Co-workers distract me: 14.7% Not enough after-work time: 12.0% Others: 16.7%

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BLOG ABOUT BOSS, GET DOOCED

KEEP that web log going, blo gevangelist. But don’t get dooced (fired from your job because the contents of your blog are work-related) by it. The blogosphere is now filling up with tales of employees who’ve been sacked for venting their spleen about company secrets, bosses, stock prices, overtime policy, co-workers et al, on the Net. Recently, a Californian automobile association fired 27 workers for speaking out against their organisation on their blogs. Many multinationals have also been in the news lately for sacking employee bloggers.

Blogs are big:

An international tech company that tracks blog developments says an estimated 40,000-50,000 blogs are created each day. A search of some Indian blogs threw up not only unsavoury references to a ‘kanjoos, khadoos boss of an IT multinational’, they also threw up information about ‘the sweatshop-like atmosphere where lowerrung employees are treated worse than slaves’ at another IT multinational. Employee blogs were not related to IT alone. Another blog spoke of a ‘boss of a leading hotel chain, and his not-so-nice activities.’ Says techie Nithin Jaidev, “Most Indian bloggers choose to remain anonymous, despite mentioning the companies they work for.”

Big Brother’s watching:

Not only are employees being fired, corporate guidelines on blogging and new blogging policies are also being put in place. A US IT major, which was among the first to publish a blogging policy for its employees, has fore-warned workers: “Using your web log to trash or embarrass the company, our customers, your co-workers, is not only dangerous but stupid.” Another US IT giant warns, “Don’t provide **** or another’s confidential or proprietary information. Know and follow Business Conduct Guidelines. Blogs, wikis and other forms of online discourse are individual interactions, not corporate communications...”

Not fair:

Many companies here already have guidelines about personal e-mail and web usage on company time. Blogger Neethi RS says, “Recently we were told that we will be violating the company’s disclosure act if we blog about the company. We don’t blog anymore; the bosses can use anything as an excuse to fire us.” Blogger Suresh Kumar says, “This is taking things too far. Blogs are supposed to be a space where you can speak freely. If companies are going to fire people like this, more anonymous blogs will come up. If it’s not harmful to the company, let it be.”

No to blanket diktats:

Issuing a blogging fatwa to employees is unfair, says Anuraj Jain, doctoral student. “Banning blogs doesn’t defeat the ‘idea of blogging’, because if you want to blog about something, you still can, despite a ban. Only this time with anonymity or by hiding the names of individuals or corporates. Employees need to be made aware of the privacy and ethics issues involved in the voluntary/involuntary disclosure of information.” He adds that considering most bloggers are usually in the age group of 20-25 years in India, it’s a good idea on the part of the company to make them aware of issues involved in dealing with the outside world, when it comes to information related to the company.”

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SEO Resources

Since the birth of the search engine it was clear that having your site show up in the highest positions in the search engine result pages (SERPs), brings in a lot of targeted visitors and with that more sales.
People will take advantage of things that benefit their business, so soon a new service was born: Search Engine Optimization (SEO).

SEO Resources

Since the birth of the search engine it was clear that having your site show up in the highest positions in the search engine result pages (SERPs), brings in a lot of targeted visitors and with that more sales.
People will take advantage of things that benefit their business, so soon a new service was born: Search Engine Optimization (SEO).

Top SEO Articles, SEO News


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Who am I? ...

I, think of success a little differently than a lot of other people. For me, success is not the number of figure I get in the pipeline; it's the quality and integrity of every project I design, Every Project I work on. My primary focus is on finding that perfect marriage of savvy business logic and best-of-breed technologies so that the projects or the assignment do solve the real-world business problems.

I am rethinking the standard model of communication, Internet Marketing and information distribution. I am equipping our company with the tools they need to re-shape the future of their Business. In My efforts to keep up to date with emerging technologies regarding electronic commerce. I am about to helping our clients build better relationships with their end customers. And, for me, that's the real definition of success.

With strong consulting and Internet Marketing and strategic development expertise knowledge, I review the clients' business, their process, and recommend ways to maximize their business advantage, utilizing state-of-the-art-technology. I am well equipped with web technology, and provide flexibility to client's requirement.

Know more about me here