Men Are From Google, Women Are From Yahoo

Men Are From Google, Women Are From Yahoo

On the Internet, as in life, men and women have different motivations for doing what they do. According to a recent report from Pew Internet and American Life, women view the Internet as a place to extend, support, and nurture relationships and communities. Men tend to see it as an office, a library, or a playground--screw the community, this is about function not family.

The report found that women are more enthusiastic communicators, using email in a more robust way. Not only sending and receiving more email than men, women are more likely to write to family and friends about a variety of topics, sharing news, joys and worries, planning events, and forwarding jokes and stories.

While both sexes equally appreciate the efficiency and convenience of email, women are more likely than men to value the medium for its positive effects on improving relationships, expanding networks, and encouraging teamwork at the office.

Women also value email for a kind of positive, water-cooler effect, which lightens the atmosphere of office life," reads the 54-page report.

The report found that women are more likely to use the Internet for emailing, getting maps and directions (after all, we men always know where we're going), looking for health and medical information, seeking support for health and personal problems, and getting religious information.

Men tend to be more intense Internet users than women, being more likely to go online daily (61% of men and 57% of women) and more likely to go online several times a day (44% of men and 39% of women).

Men also tend to go online in greater numbers than women but for a much broader variety of reasons. Men are more likely to use the Internet to check the weather, get news, find do-it-yourself information, acquire sports scores and information, look for political information, do job-related research, download software, listen to music, rate a product/person/service through an online reputation system, download music, use a webcam, and take a class.

Note there was nothing about "nurturing relationships."

Here are some stats for the number crunchers:

• 67% of the adult American population goes online, including 68% of men and 66% of women
• 86% of women ages 18-29 are online, compared with 80% of men that age.
• 34% of men 65 and older use the Internet, compared with 21% of women that age.
• 62% of unmarried men compared with 56% of unmarried women go online
• 75% of married women and 72% of married men go online
• 61% of childless men compared with 57% of childless women go online
• 81% of men with children and 80% of women with children go online.
• 52% of men and 48% of women have high-speed connections at home
• 94% of online women and 88% of online men use email

Amazon Offers Alexa Search Index to Everyone

Amazon Offers Alexa Search Index to Everyone

In a move sure to shake up the world of search, Amazon-owned search company Alexa is offering its vast index of about 5 billion documents to anyone who wants it, and anyone can use Alexa's servers and processing power to mine that index writes John Battelle, citing a couple of possibilities among many: creating a vertical search engine, or building entirely new kinds of search engines altogether - and they can run any such new service on the Amazon Web Services platform.

"Alexa Web Search Platform Beta (websearch.alexa.com) [is] effectively opening up the Alexa Web Crawl and ushering in a new era where anybody can create new search services without having to invest millions of dollars in crawl, storage, processing, search and server technology," writes the official Alexa blog.

Bill Gates presents India four-point mantra

Bill Gates presents India four-point mantra

Holding that "a lot of amazing and fantastic things" had happened in India in the last three years, Microsoft boss Bill Gates today presented a four-point mantra to enable the country consolidate its place in the global arena.

"India has a huge role to play on the world stage. For this, you need to focus on four key areas: literacy, productivity, digital inclusion and innovation," he told a packed audience comprising corporate honchos, industrialists, bureaucrats, service officers and a cross section of society while speaking here on the topic, "Realising India's Potential".

"The human resources here are really fantastic. Given the opportunity at a young age to pursue their curiosity, to reach out, to start businesses, the possibilities are limitless," Gates observed.
"But, for that to happen, traditional ideas of literacy are no longer enough. With the computer more than just a tool for IT applications but for an entire range of activities, you have to train your human resources in this direction.


"Yesterday, I was with my wife in a slum. I looked around and asked why there were no computers. After all, there was electricity so why can't you teach those children simple computer skills and let them progress up the ladder?" Gates asked.

Since India was the "leader" in the IT-enabled services sector, Gates said the productivity curve "will just get better and better and better".

"Here's your chance to create unique intellectual property, like has been done in the pharma sector, in other areas too," he added.

Explaining his theory of digital inclusion, Gates said by this he meant the "pervasive availability" of computers as "navigators of knowledge".

"Linked to this is the need to ensure the availability of operating systems and voice operated software in as many Indian languages as possible to ensure maximum penetration," he contended.

By innovation, Gates said, he meant the ability to operate in different environments.

"In the beginning, it was your engineers who went to the US to enable the IT industry develop. Now the flow is in the reverse direction with these engineers translating the benefits of their knowledge back home.

"It came as a surprise to me when I learnt that a number of Indian entrepreneurs had started ventures in China to take advantage of emerging markets. Now that's what I call innovation."

Search Engine Secrets - Get Top Listings On Google & Yahoo

Search Engine Secrets - Get Top Listings On Google & Yahoo!

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